Sure, it is difficult for most people to get excited about a barcode reader. But the LSR116 and LSR118 are special. They are small, fast, read a host of barcodes - on smartphones, tablets, smart watches as well as paper - and are designed to be integrated easily into any indoor or outdoor kiosk, turnstile, entry/exit gate, or mobile ticketing system. They are also built to take a substantial amount of abuse from people and inclement weather. We commissioned this animation to convey some of the excitement we feel towards it.