44 min documentary published in 2008. Directed by Hulda Ros Gudnadottir and Helga Rakel Rafnsdottir
“To go straight to the point I think they are turning a page in Icelandic filmmaking. This is a breakthrough… This is very well done.” - Ó.H.T. **** (full house) Rás 2 (Icelandic National Radio)
AWARDS
2009 Cultural Price of DV for best Icelandic film in 2008 (Jury prize).
2008 PENNINN award for emerging artists in Iceland.
Edda, Icelandic Academy Awards for best documentary film.
Silver Fox for best documentary at Reykjavik Short and Docs (Jury prize)
Audience award for best documentary and Skjaldborg film festival, Iceland
SCREENINGS
Now Icelandic Cinema Online
2013 Waterfront Museum, NYC, USA.
Globians Doc Fest, Berlin, Germany.
2012 Humanity Explored. Online Film Festival.
2010 Nordland Art Festival – Nordic Music Festival in Lodz, Poland.
Icelandic Cultural Festival, Nordic House, Helsinki, Finland.
Bíó Paradís Cinemateque, Reykjavík, Iceland. Opening programme.
2009 The Scandinavia House. The American-Scandinavian Foundation. NYC.
Minneapolis/St. Paul International Film Festival, Minneapolis, USA.
Expresión en Corto International Film Festival, Mexico. Official selection.
Thessaloniki International Film Festival, Thessaloniki, Greece. Official selection.
FAMU, Prague, Czech Republic, for students.
Göteborg International Film Festival, Gothenburg, Sweden. Official selection.
2008 YLE, Finland
Icelandic National Broadcasting Service.
Nordic Film Days, Lübeck, Germany. Official selection.
Uppsala International Short Film Festival, Sweden. Official selection.
Nordisk Panorama, 5 cities film festival, Malmö, Sweden. Official selection.
Short and Docs, Reykjavík – Winner of the best documentary.
Haskólabíó cinema in Reykjavik. Public regular screenings.
Skjaldborg Icelandic documentary film festival - Audience award.
DESCRIPTION
An unusual love story about two brothers and a shop. Gunnar and Kristján run a small grocery in the old part of Reykjavík. How many phrases can one possibly make on the topic of a bag of potatoes or chewing gum? It is a shop where the daily customer relies on so much more than just groceries. What lies beyond the values of market capitalism?
This is a small story told with humor, fun, sensitivity, chaos and beauty that subtly comments on grand scale global issues. The film was shot in 2006 and premiered in June 2008. This was a time when the values of greed and profits were at an exhilarating speed becoming the positive norms that everything was measured by, especially in Iceland.
