SWG's Branded Entertainment division was contracted to create a group of films for fashion brand and retailer, Juicy Couture. Challenged with the idea of "breaking the mold" and thinking outside of the usual Juicy Couture campaign, while still remaining brand appropriate, we produced a narrative video entitled "California Dreaming". Featuring international supermodel, Candice Swanepoel, and rewnowned photographer, Terry Richardson, the video showed the model in various looks from Juicy Couture's holiday collection at one of LA's most iconic locations, the Chateau Marmont.. All items worn in the video were shoppable with a click-to-purchase option.
To date, California Dreaming has been viewed more than 750,000 times. It was also supported by a press campaign featuring behind the scenes coverage and an interview with the Creative Director in leading publications and online sites such as Women's Wear Daily, ELLE, and Fashionista, among many others.
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