Full recap: istrategylabs.com/work/redds-apple-launcher/
To help launch Redd’s Apple Ale, we built a literal launcher and connected it to the internet. In addition, we constructed our own Redd’s bar, customized to every last detail. We then asked users to use the Redd’s Launcher to help us cause as much destruction in the bar as possible, helping us push the boundaries of what real time marketing can be.
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