Vanity Fair is a magazine of pop culture, fashion and current affairs published by Condé Nast. To complement the printed edition, they have been producing a series of videos on their website. The content varies from issue to issue and includes everything from behind-the-scenes cover shoots to celebrity interviews to commentary from Graydon Carter himself.
Because the videos are shot, edited and assembled by several different directors, editors and photographers; the graphic packaging was wildly inconsistent. We unified the brand under the moniker "Vanity Fair Exclusive Video" and created a user-friendly graphic package to consistently stamp all video content. Elements included a short into, outro and modular titling system.
Client: Vanity Fair
Design + Animation: Gretel
Typefaces: VF Sans, Solano, Didot
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