School of Digital Arts (SODA) digital LED façade

Designed by Feilden Clegg Bradley Studios for the present, but with the ability to adapt to technological advances in the future.  Expressing creativity from the exterior, SODA’s four storey digital media façade boldly announces its arrival in the city. 

Using only the leading products in architectural lighting and control technology, the Studiotech team worked together to develop the most impactful and expressive solution. 

Studiotech supplied and installed 8059 individually addressable Traxon Archishape® 2.0 dots, controlled by e:cue control system.  The SODA façade has many advanced features such as video to light pixel mapping, video import and visual automation tools.