Free pitching project for London based company Imagination.
The video explains how PositiviTea cross media platform works. The concept behind PositiviTea is 'Tea Fixes Everything'. The cups are filled not only with the tea, but also with positive digital content contributed by the users. While enjoying the tea in a company or alone the tea drinkers may rise their mood by watching/listening/reading just positive content.
The cups are touch sensitive with the help of conductive ink. When user touches the certain icon on the cup it activates the app on iPhone or iPad nearby.
Music: Computer by State Shirt