Smokey Bear Hug #smokeybearhug. An integrated campaign for the Ad Council and the US Forestry Service to promote further awareness of how to prevent wildfires via the iconic Smokey Bear character. Director: Terri Timely with Lance Acord at Park Pictures. Teddy Gersten editor from Butcher Editorial. Tony Gardner and team from Alterian and Ben Gibbs and team from D-Train FX. Creative Team: Nick Micale and Patrick Moore with Jeff Maerov. Eric Springer and Mike Bryce overseeing.