The Marketing team at the City of Stoke-on-Trent Sixth Form College asked Humanoid to produce a series of promotional videos to introduce secondary students to their career pathway system, while demonstrating the College’s world-class facilities and high teaching standards.
We developed the SFC’s marketing material into a voiceover script and set of interview questions, to prompt quotes on each of the key messages. Two camera crews captured interviews and footage, which were edited into snappy summaries of each pathway.
The Sixth Form College were very impressed with their promotional videos and display them prominently on the homepage for each pathway, as well as playing them regularly on open days. The edits were later easily re-tuned to accommodate for changes in the curriculum.