"You’ve invested a great deal of your time and money into building your mobile app. It’s awesome but what now? Submit to the App Store or Android store, cross your fingers and wait for it to be featured and downloaded by the masses? It could work, but odds are not great. A clear plan and objective for marketing your app will set you up for success. This talk will give you some helpful ideas for planning, promoting and building buzz around your app from completion to launch and beyond."
Mobile Mobile Conf: