I was approached by Marshmallow Laser Feast to provide content for an interactive sneaker mixing deck they were developing for the global footwear store Footlocker. The brief was to design the interface for the 6x5 foot deck and work alongside the new technology artists to generate animating sequences triggered by certain brands of sneaker.
After several intense weeks developing designs and finessing the interactivity we set up the fully working deck within Footlocker Rotterdam and filmed the TVC. The Deck itself will also be touring around Europe later in the year.
Client: Marshmallow Laser Feast/ Pretty Bird/ AMV BDDO
Format: Interactive Mixing Deck