Berocca is a multivitamin that helps you think smarter and act faster because it helps your mentaland physical performance, enabling your mind and body at the same time.
We have all tried to guess a network's password. We've all asked someone who knows a guy who could know the Wi-Fi password. Wi-fi hunters are everywhere.
We decided that Berocca could be that brand, empathic enough, to provide free Wi-Fi to our target, but only if they could think smarter and act faster. That's why we created the Berocca Wi-Fi zones. Zones where people could get free internet access if they were able to answer a question in less than one minute, otherwise they would need Berocca.
The name of the network was the question, and the password was the answer. Partnerships with restaurants and coffee shops were made. And even some public squares, frequented by our target, became Berocca Wi-Fi zones.