In his BlogWell Minneapolis case study presentation, "Social Media at Progressive," Progressive's Web Experience Director, Matthew Lehman, describes how one of the nation's largest insurers got their start in social media and the opportunities they use to make new connections with customers and prospects in the space.
Matt's case study covers how Progressive is using Twitter during natural disasters to share relevant information, how they're tracking their social media success via the Net Promoter Score, and how in the early days, showing leadership that social media really worked for customer service was important to getting their program off the ground.
(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
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BlogWell is produced by GasPedal and the Social Media Business Council.
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