I was Creative Director on this campaign and had the opportunity to produce this particular cut myself. We never got to finish it so the top portion was a work in progress. We were able to try some interesting things in the edit. I think this spot is way cool. Incidentally, we broke the Canadian artist Serena Ryder here in the U.S. by featuring her track "Stompa" on this campaign. Since appearing on BET, the song has been used on Grey's Anatomy, Dallas, Dexter, The Today Show, a Cadillac commercial, and who knows were else.