In DealerTalk session you will learn how to master Landing Pages on your car dealerships website.
-Why custom content is essential to your successful website
-Key components of an effective landing page
-How to lower your Google AdWords Cost Per Click
-Cost-effective advantages of building in-house landing pages
About Kevin Gordon:
Kevin Gordon, Managing Partner of Convertus, an online solutions provider for the automotive industry, is an international speaker and digital marketing expert. Kevin’s experience includes dealer education and training, vendor relationship management, website content creation and online reputation management.
Among his projects prior to creating Convertus was the development of over 35 websites for the Jim Pattison Auto Group across its 22 locations, which resulted in doubling organic visitors and leads generated in two years.
About Nicholas Williams
Nicholas Williams is an entrepreneur, international speaker and an expert in operations and digital marketing. Nicholas has a degree in commerce with a concentration in entrepreneurship and international business. He has vast expertise in operational efficiencies, leadership and customer experience.
His work experience ranges from his role as Operating Partner of a successful vehicle importation company to being the Director of Marketing of an international manufacturing firm, where he repeatedly lead the organizations to the digital success.