With an album coming out in the near future, Pennsylvania-based metalcore band August Burns Red wanted to tell the story behind the full-length in order to generate buzz, drive sales, and gain further exposure. Working with the band's record label, Tooth And Nail, 2one5 Productions filmed the band performing for an upcoming music video, interviewed the band about their approach and studio recording experiences, and released seven total edits including five individual interviews and two behind the scenes features. All together, these videos resulted in over 65,000 views in the first week alone. The video shown here highlights one of the individual interviews.

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