Designer John Bielenberg believes that thinking wrong will lead to creative success. His design philosophy is “be bold, get out, think wrong, make stuff, bet small and move fast”! At What Design Can Do 2013, he spoke about various projects including Project M, Common and Future.
Bielenberg explained that Project M is a programme designed to take young people into unfamiliar places, figure out a project, think wrong about how to go about it and then execute it.
I want to inspire creative people so that they can have a positive impact on the world, says Bielenberg.
Pie Lab is a project that came about due to project M. Bielenberg explained that he encouraged a group of people to get in touch with their hidden talents. One participant enjoyed baking pies and realised that something magnificent happens when people interact around food. Pie Lab is now hugely successfully and has benefited many residents in Arizona.
Future is a company co-founded by Bielenberg that takes inspiration and lessons from Project M. Future collaborated with SodaStream to create a branding strategy that made people aware of how problematic waste bottles are. The project manifested into television commercials and sent a message that people could save up to 2 000 bottles per year if they used SodaStream.
Looking at the impact of design and designers is what I am all about. I’m trying to take what I know how to do and apply it to things that actually matter, says Bielenberg.

View more inspiring videos like this one at hosts hundreds of videos of speaker presentations and interviews and world design news. Updated daily, its content features the most cutting-edge design thinking and the work and ideas of the world's industry leaders in all the creative fields.

Design Indaba is a multi-tiered platform committed to a better world through creativity. Established in 1995 with its flagship conference, it has evolved into a multidisciplinary experience that now consists of the globally acclaimed annual Design Indaba Conference, Simulcast, Expo and FilmFest, as well as a host of parties, performances, training workshops, design projects, community initiatives and publications.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…