O2 TU Go
by Lernert & Sander
Lernert & Sander have put their skills to work in a new spot with VCCP promoting the new Tu Go app from O2, which makes it easy for customers to carry their chats over pretty much every screen they come across.
The duo have interpreted the perks of O2's new app in a hands-on analogue style, referencing the seamless simplicity offered by Tu Go. The wonderfully tactile technique blends CG animation into a moving canvas, which acts as an interactive backdrop for the graphics. Using cleverly constructed pivoting frames with silhouettes belonging to the familiar forms of various devices, their smart visual treatment spins a smartphone into a tablet, a laptop and a desktop, putting the ability to text and call from a host of devices into everyone's hands.
Producer: Tiggy Walker
Production: Blink Ink
Agency: VCCP (creatives: Joris Philippart & Jason Scott)
Handmodel: Ashley Khoo
Editor: Chris Roebuck