GREENSPIN is a collaboration between poet Helen Moore and film-maker Howard Vause.
Greenspin liberates and exposes the language of corporate advertising and ‘greenwashing’. It references the creative practice of subvertising through the medium of satirical videopoetry – in this case a blend of cinepoetry, with elements of voice, music and animation superimposed over still and moving graphics (constituting an ante-narrative (in the form of an ‘ad’ for the spoof Greenspin PR company) followed by the performance of the poem ‘From Greenwash, A User’s Manual’, where the sound of the drum is visually united with the drum of the washing machine.
Poem and script: Helen Moore
Directed and fabricated by Howard Vause
Camera, Animation, Edit: Howard Vause
Cast: Helen Moore & Niall McDevitt