The Crain Ford organization was first introduced to i.M.Branded at the 2012 NADA show in Las Vegas when their new dealership in Little Rock, AR was still in the conceptual and planning stages. When Dealer Larry Crain saw the millwork and graphics packages i.M. had provided for other dealers and learned of the quality/value story i.M.Branded products and services represent, he knew he wanted i.M.Branded to be part of the new project.
Long before the graphics package concepts were developed, the Crain team and i.M.Branded team were in tight collaboration working toward a unique millwork package meeting the dealer's budget constraints while at the same time offering one of the most unique and high-quality Ford dealership interiors in the country. The resulting overall millwork and graphics package features mahogany laminate, granite tops on all transaction tables, an i.M. designed Ford heritage timeline graphic spread over five custom size fabric panels, customer lounge graphics, and service bay double-sided hanging graphics.
The results are a proud Dealer, customers whose emotional connection to the brand is strengthened by the facility, and happy employees at this state of the art Ford dealership.
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