The supermodels who grace the pages of glossy magazines and couture runways at London, Paris, New York and Milan fashion weeks are arguably the most photographed women in the world. The most seen, the most recognizable, the most familiar women represented through still imagery. Yet we seldom know anything of the everyday lives behind the faces that pout and pose at us from glamorous magazine and billboard advertisements.
Who are the real people behind the sculpted, styled, perfected, objectified, idolized depiction of women? Where do they come from and what drives them to leave their families and their homes to travel the world as models? These questions led me to Siberia, one of the most remote corners of the earth, to discover the modelling agencies that cultivate these supermodels. Supermodels, who in reality are young children aspiring to become somebody else.