Maersk Line was featured as a best practice example in a webinar by Brian Solis and Charlene Li of Altimeter Group. This is a screen recording of that part of the webinar. Here, Charlene runs through Maersk Line's various social media channels and their audiences and content types.
The slide deck is available here: http://www.slideshare.net/Altimeter/social-business-strategies-webinar-with-charlene-li-and-brian-solis
