bwa's 'Get up and grow' presentation was a runner-up in the 2009 DBA Inclusive Design Challenge Awards. The theme for this year's competition, a collaboration between the DBA and Royal College of Art, Helen Hamlyn Centre was 'Addressing the issues of people with sedentary lifestyles'.
bwa's concept 'Get up and grow' is a dynamic campaign to encourage teenagers and elderly people to get together and to grow food through a national network of community gardening projects based at care homes.
What the judges thought...
'A wonderful inter-generational and behaviourally focussed idea founded on robust research... the word "garden" is an anagram of "danger" yet the team has turned that on its head and transformed it into a place for mutual discovery.'
bwa has been shortlisted for the 2010 DBA Inclusive Design Challenge.
'Get up and grow' beat competition from a wide range of disciplines to win the creative Miscellaneous Award at the Cardiff Design Festival, announced in October 2009.