Every two years, Primerica, Inc. hosts a convention for its 40,000+ representatives/employees to further their educations, obtain advice and motivation from their peers and receive recognition for their accomplishments. Meetings and workshops are held throughout the three day convention in the Georgia Dome and Georgia World Congress Center. This is a time lapse of the production set up and main convention events inside the Dome.

Switch, which has produced Primerica's Convention for over 10 years, strives to make each convention bigger and better than the previous … and considering the level and sophistication of production, this can be a tall order. Often compared to a rock concert in terms of sound decibels, pyrotechnics, video displays and sheer energy, the Primerica Convention is a highly anticipated and universally lauded event that gets the entire company pumped.
Four tractor trailer trucks were used to transport the set from Switch's HQ in STL to ATL. The total production required over 30 tractor trailer loads assembled from specialists throughout the country. liberateyourbrand.com

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…