Art direction, photography and direction of photography for the 2013 Emergency campaign "La salute è un diritto".

Emergency is an Italian association that provides medical and surgical care to the victims of war that opened clinics also in Italy for migrants and poors. The association has decided to focus all the fundraising campaign of 2013 on its "Italian Project".

In the 30' TV spot above patients from different countries sayng the 32nd Article of the Italian Constitution.

The concept on which I have worked with Giacomo Covacich was born from two strong elements:
- According to a CENSIS research 9 million people in Italy do not have access to health care for economic causes;
- The article n.32 of the Italian Constitution says that every person has the right for free medical care.

The TV spot was shown by the major Italian broadcasters. Here Gino Strada (Emergency's founder) presenting the campaign starting with the TV program "Che tempo che fa"

Art Direction Matteo de Mayda and Giacomo Covacich
Editing Giulio Tami
Motion Graphic Alessio Romeo
Graphic Design Giacomo Covacich
DOP Matteo de Mayda
Music Jhon William Castaño Montoya
Voice Over Lella Costa
Production Marina Rosso, Carlo Zoratti and Guglielmo Alati
Thanks to Ries Straver, Lea Dicursi, Fabrizio Urettini, Tommaso Fido, Rivolta P.V.C., Nadia Zanotti and all the Marghera Emergency staff
Emergency Gianfranco Marino and Simonetta Gola

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