Project Project is based in the conceptual frameworks that revolve around projection—both literal and architectural understandings of the term. It exploits visual representation as displayed through a projector to speculate about alternative futures for urban space. Initiated as a test of the live model—a new technique of architectural and urban representation that conflates conventional static media with time-based media in a live mix—Project Project attempted to understand and design for queer space in the context of St. James Town in Toronto, Canada in a way that was more spatial than the typical tropes of “queer space” (e.g., a place where gay people typical congregate). A unique neighborhood of high density, neighboring queer enclaves, and diverse people groups, St. James Town was processed through the live model with the aim of re-designing through three “queering” transformations: the development of new circulatory paths, blurring and offsetting of normative forms, and changing subjective orientations. These three techniques ultimately have the aim of allowing a non-normative, individual space that stands as a contrast to the homogenizing norms of modernity. While the particular architectural outcome of the experiment suggests other potential interpretations of the live model process, its primary objective is to allow new forms of architectural and urban development which are quintessentially multivalent and contradictory: rather than artificial unity, the plurality of the city.