Originally presented Wednesday, February 23, 2011 with Meredith Farkas presenting.
There has been a lot of buzz about Library 2.0 over the past few years, and many libraries have devoted significant staff time toward implementing Web 2.0 technologies and developing innovative services to keep up with their changing patron population. One look at the number of abandoned library blogs, wikis and MySpace profiles tells usthat successful implementation of Web 2.0 technologies requires more than simply installing software. It takes a special culture to nurture creativity and support the development of innovative and user-centered service in libraries.
Farkas discusses why so many innovative initiatives fail and what organizations need to do to position themselves to harness the creativity of their staff and deploy innovative services in ways that will ensure success.
Meredith Farkas is the Head of Instructional Initiatives at Norwich University in Vermont and an adjunct faculty member at San Jose State University’s School of Library and Information Science. You can read more about her on her blog, "Information Wants To Be Free." meredith.wolfwater.com/wordpress/.