For this brand refresh of the REELZ Channel, Friends of Mine worked in close collaboration with the network to develop a complete and versatile graphics system that embodies the essence of the brand - Hollywood, and all the glitz, grit and glamour that it represents.
Anchored around the iconic 4 dots that have long been the hallmark of the network, this new identity connects to the brand's history as 'TV About Movies', as well as expands to a younger, more current demographic.
REELZ. Hollywood Happens Here.
Channel Directors: Artie Scheff, Maria LoConte, David Zaccaria
Exec. Producer: Mike Slane
Creative Directors: Adam Espinoza, Mike Slane
Animation: Adam Espinoza, Burke Miles, Jason Schwarz
Design: Adam Espinoza, Hector Espinoza, Jeremy Lindenmier, Burke Miles, Jean Pichot