Tableware as Sensorial Stimuli
‘Enhanced Tasty Formulas’
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Cutlery design focuses on getting food in bite-sized morsels from the plate to the mouth, but it could do so much more. The project aims to reveal just how much more, stretching the limits of what tableware can do. Focusing on ways of making eating a much richer experience, a series of dozens of different designs has been created, inspired by the phenomenon of synesthesia. The video directed and produced by Jinhyun Jeon and the video reflects the heightened unconscious multi-sensory stimulation during a meal as a combination of more than 5 senses interacts with the sensory cutlery enhanced colour, form, texture, weight, and volume – allowing more than just our taste buds to be engaged in the act and enjoyment of eating, therefore it would lead the way of mindful eating which guides to rediscovering a slow, savouring every mouthful.
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Directed/ Produced by Jinhyun Jeon
Cinematographer and Edit. Bokdong Choi
Post Production. GON digital studio
Camera. Youngbum Kim
Music. Dongwook Kim
Sound. Mediact, Youngsoo Pyo
Stylist. Kyungsun Rho, Jessica Lee, Seonghwan Park
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jjhyun.com

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