"We have smartphones, Macbooks – a zoo of different screens. As resolutions increase, we have to change our focus …"
By no choice of our own, as designers, we have lowered our expectations of how type can perform online. But with recent developments in screen resolution and web fonts, we no longer have to suppress our inner perfectionist. However, Oliver Reichenstein takes the craft of typography online to a whole new level. Pioneering responsive typography, Reichenstein presents the ability to maintain the intent and quality of a typeface, no matter the device on which it is read.
Oliver Reichenstein is the founder and director of Information Architects, the Tokyo, Zurich and Berlin-based design agency. ia.net