Dr Beau Lotto is a neuroscientist and Director of Lottolab at UCL, co-Director of the branding Neuro-Design lab Beautiful Mind LTD and CEO of Ripples INC. He has been conducting and presenting research on human perception for more than 25 years. His work extends beyond pure neuroscience into the spheres of education, business and the arts. He believes passionately in the potential impact of perception research on the lives of people from all walks of life. Beau spoke in June 2013 at the G8 about innovation and creativity in business and education. He was the first scientist (with Mark Lythgoe and Mark Miodownick) to exhibit at the Hayward Gallery; created the first public perception lab at the London Science Museum (which resulted in the first published scientific paper written by primary school children), and is now working to develop the Hummingbird Institute in Chile in collaboration with primatologist Isabel Behncke (an actual research institute for young girls from deprived areas). Beau’s research is based on the view that understanding the fundamental relationship between uncertainty and perception is key to understanding and transforming what it is to be human.