PromaxBDA Local - Silver - Sports Program Spot (Not a Live Event)
Producer/Editor: Ryan Johnson
VFX: Bernard Ong
Creative Services Director: Tom Vodick
When you think of any campaign for the Chicago Bulls you start with Derrick Rose. Because he was hurt, and was going to miss most of the year, we faced a unique challenge. How can you get people excited to watch a team without its superstar? Well if Rose is the biggest draw locally, then a close second is Bulls color commentator Stacey King and play by play man Neil Funk. Every Bulls fan in Chicago is a fan of Stacey’s over the top excitement and Neil Funk’s expert play calling. They have a kind of odd couple dynamic that we took over the top when we made them roommates for the campaign.