So you have a website and a web presence... now what? It may surprise you to hear that 80% of company websites are ineffective at achieving business goals and objectives. By shaping your website to a specific strategy you can see more sales, lower overhead and higher profits. Learn how to develop a strategy that turns your website into business building superstar.
Ross Johnson is the CEO of 3.7 DESIGNS, a web design and web strategy company based out of Ann Arbor, Michigan. Johnson is the co-host of WebAxe, a monthly podcast that was recently nominated for the .NET magazine "podcast of the year award", which discusses building accessible websites. Additionally he teaches web design and interface design courses at Washtenaw Community College in Ann Arbor, Michigan.