An immersive interactive experiment conducted by Sofi Lee- Henson.
How do you force people to be more positive? Telling someone to buck up their ideas and smile more is an ineffective way of promoting positivity. Instead, the individual must feel like the feeling came from them.
By putting people through an outwardly perceived horrific experience (conscious surgery) and making sure that they enjoy the experience, people are given a reason to hang on to the feeling of happiness that they had.
Dr Leon: Neural Enhancement teaches patients the importance of smiling and self empowerment. It also stresses the value of passing on the feeling to others. Everyone has the potential to be the Better version of themselves, they just need to truly believe that they can be the one to make those changes. Patients were encouraged to meditate on the experience.
Combining beautiful lighting, a creepily delightful performance and an augmented sound experience that mimics the effects of being on drugs, Dr Leon: Neural Enhancement made people believe that they could "Be Better".
Nestled within Secret Cinema's production of Terry Gilliam's Brazil, spanning 6 weeks and 25 000 audience members. The Dr Leon installation had 600 patients through its doors as well as workshops conducted to large groups to promote the idea of Better.
Before the show had even opened, Sofi and James Thompson (vimeo.com/twoplustu) made prenarrative videos to introduce Dr Leon to the public. The videos were supported by a Facebook page (facebook.com/BeBetterWithDrLeon) with over 200 followers.
This video was made from footage of surgeries at Secret Cinema. Filmed by Meg Nixon.