Directed by Lauren Greenfield. She directed a pair of spots for the Army that center on family-the wives and husbands, sons and daughters, and parents who stand alongside the women and men serving in the military. The commercials, which honor the Army’s commitment to keeping military families “Army strong,” feature these ordinary, yet extraordinary, Americans both in portrait-style poses and in everyday circumstances. A supportive mom watching her son at football practice. A little girl enjoying a shaved-ice treat on the sidewalk of her subdivision. One of the ads includes a candid interview with an Army wife.
Lauren Greenfield, who is represented by INSTITUTE for Artist Management, directed this commercial (it was produced by her US commercial rep, Chelsea Pictures). In addition to being repped by INSTITUTE, Greenfield is also the co-founder of this new independent artist management and production company. For more info on INSTITUTE and Lauren Greenfield, please visit instituteartistmanagement.com or her personal website at laurengreenfield.com