Some things just seem to be a sure thing: sun rising in the east, two-year-olds drawing on walls with Marks-a-Lots (my house), Chicago Cubs not winning a World Series, and Belvoir Federal Credit Union's annual online WebHunt campaign. For four years running, Belvoir has implemented its WebHunt venture, an online scavenger hunt of its website for members to find hidden icons strategically placed on specific pages. The credit union has garnered tremendous results each year it has launched it summertime campaign. And this year, it exceeded all expectations once again. So we invited Belvoir's Amy McConnell on the show to find out what the heck WebHunt is and how it has tremendously benefited the credit union -- along with members. Oh yeah, we discuss the amazing results of this year's campaign, as well. So if you're looking to succeed with an online branding/cross-sell campaign, check out this interview with Amy McConnell.