To rebrand a campaign, produce films and TV commercials, as well as other media to help Edi Rama in the Albanian Election campaign.
We worked with Edi to completely transform their communications, starting with the brand right through to merchandising at events. Collaborating with Alastair Campbell and a local team we produced a comprehensive campaign plan and executed it at every level. The ad shown – just one of 25 produced, was hugely popular online and on TV. It was shot in one-take and with one main shot on a Redcam. The backdrop was a mountain top outside Tirana.
A stunning landslide victory for Edi Rama in the first democratic election held in Albania in recent times.