Project Aura illuminates the wheels of your bicycle, increasing your visual presence on the roadway and better communicating to drivers your presence and behavior. After a few months of heavy development we have a new version bigger and badder than the first. Curious? Check out our website aurabicycles.com for more goodies.
Developed by Jonathan Ota and Ethan Frier with much assistance from the awesome Anshul Goyal.
Directed and Edited by: Jonathan Ota
Camera 1: Ethan Frier
Camera 2: Sam Murray
Drivers: Max Holz, Sebrand Warren, Mimi Weber, Frankie Gaw
Downtown Rider: Sebrand Warren
Bloomfield Rider: Danielle Parnes
Polish Hill Rider: Angela Runge
Narrator: Ethan Frier
Special Thanks to:
Carnegie Museum of Natural History