There’s something about this simplicity and single-mindedness that appeals at a time when we’re all overloaded with imagery and information. The Explainers rolled out a YouTube viral campaign identifying the connections between everyday choices and the tough decision to insure your life. We created this series of 6 spots and commissioned a catchy new theme, which ran across the Youtube masthead for 3 months. Sandwiched together with the use of a custom-built music track, these Explainers highlighted the real purpose of an identity – to give brand distinctiveness and a pathway to recognition.

Client: Choosi
Art Direction: Matthew Taylor
Animation: Nathan Turner
Producer: Ali Ford

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