We wanted to do something that had never been done before, something that utilised live data scraping, was localised and inspired a huge and growing commuting audience.....all through the power of music!!
The concept was simple, showcase live across the nation the top track commuters were listening to LIVE.
The campaign revealed the real-time music-listening habits of cmmuters in major cities across Britain, which it was broadcast in 15 of the largest stations in Britain for 2 weeks.
By collating and reporting the music listening habits of Spotify's millions of listeners broken down by region, the most popular tracks, artists and albums being listened to will become the emotional barometer of Britain. Cities including London, Manchester, Birmingham, Liverpool, Glasgow and Leeds will be analysed for their music listening habits over a two week period . The results were showcased on our Transvision screens, which have the capacity to deliver real-time data to relevant locations, in fifteen key train stations across the UK.
The exciting world-first experiment in gauging the real-time mood of different cities through the music they listen to showed howcommuters emotionally changed based on days of the week, local events and national news. We also integrated a social media elemtn to send the campaign truly viral,
A true innovative, creative and dynamic first