Taking inspiration from 7 year old Zoe's tale, "My World of Animals" is a kid's storybook come to life.
Each character and element was first illustrated, then traced onto hand-painted paper, cut out, sculpted and assembled. Elements were then individually photographed and these photographs were animated in After-Effects.
This spot won a bronze award for illustration at the World Promax Awards, 2013.
It also won a silver award at Promax BDA Australia 2013 for Best On-Air Ident Design (In-house).
Narrated & written by Zoe Ball.
Produced by Damien Watkins.
Designed & animated by Francesca Snow.
Music composed by Uncanny Valley.
Head of Marketing & Communication - Di Costantini.
This spot was made in-house at the ABC.
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