The way we interact with consumers through advertising is changing. Brands are constantly looking to discover new ways to satisfy consumer demands and interests in order to improve the advertising experience. An interesting development which enables both consumers and brands to have deeper and more rewarding interaction.
We at Woodwork are great fans of Wired Magazine so we are proud to be part of their August 2013 iPad edition. Signed up by AKQA, an advertising agency that specializes in creating digital services and products, the key features of the new MINI Cooper S Paceman were to be highlighted in an interactive ad. Users are to experience these key features by taking the car for a spin using the iPad as a controller.
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