The video explains a rebranding for the Norwegian slushy producer Mr. Slush. Their old logo and brand was outdated and lacked the fun element that appeals to the target buyers, kids. We therefore decided to create a new brand with monsters representing every slushy flavour. These monsters each have their own quirky personalities, and all work in a slushy factory together.
The monsters create an intriguing universe around the product that is fun for both children and their parents. They also give several opportunities to promote the product through games and social media.