This video is dealing with the yearly competition “Model OFW (Overseas Filipino Workers) Family of the Year Award”, that is initiated by the Filipino Organization OWWA (Overseas Workers Welfare Administration) and sponsored by global corporations.
Omnipresent in the media, the competition recognizes the hard working Filipinos and their families who are ready to sacrifice. On the other hand it serves as effective and profit-orientated advertising campaign. Successful family relations with a return to traditional and entrepreneurial development are being honored. Besides a general critique I am mainly interested in exploring the often ambiguous suggestive power of the visual image and the media as well as their multi-layered functions in relating facts and staging the truth.