Our final project for our Motion Graphics class was to redesign three animations from an existing TV channel. I chose TCM and created a clean and modern design that was classy and appealing in its vintage quality (which is so attractive nowadays) but still theatrical and faithful to the films it would play. I used the idea of a moving spot-light to direct the focus and path of the video and also create the atmosphere of a stage performance.]
This ident uses the basic elements of a 3D stage space and spotlights from a performance, stripped down to their most reduced forms - three or four planes at different positions and angles and three lights in primary colours that wander around the stage and tease the logo to the viewers and finally reveal the logo in full when all the colours overlap into white.
All music by Dave Brubeck.