'Industrial judo,' the eleventh video in this 'Design Insights' series, features Richard Seymour, co-founder and design director of Seymourpowell, speaking about dislodging pessimism by turning obstacles into opportunities.
Industrial judio is using competitors strength against them, Seymour says. "What's amusing about that, the competitor is often yourself."
Initially trained as a graphic designer and illustrator, Richard Seymour moved through advertising and film production design before launching Seymourpowell with Dick Powell in 1984. Today, Seymourpowell is one of the world's leading design and innovation firms and Richard one of Europe's most accomplished designers and futurists.
As part of its effort to stimulate dialogue between the business and design worlds, the Eastman Innovation Lab teamed with Seymourpowell to create a series of thought-provoking special edition "Design Insights" videos titled "Into the future."
Check us out each month for the next "Into the future" video.
Produced by Uber for Eastman Chemical company
For more information, see: innovationlab.eastman.com/...