Primesight devised an old school tile game for Pizza Hut to take people back to their childhood and to celebrate Pizza Hut’s 40th anniversary. Unique to the Pizza Hut anniversary was the limited time return of the ‘Edge’ pizza, which is a thin based pizza, loaded with toppings right to the edge and cut into distinct squares. The campaign ran in 5 hand selected fully interactive digital cinema screens, which were chosen in 500m proximity to the top 5 Pizza Hut restaurants. This highly engaging game received 1,300 interactions, equating to over 100 daily interactions with Pizza Hut.

Client: Pizza Hut
Creative agency: The Inspired Thinking Group
Media Agency: Starcom
Specialist: Kinetic
Media Owner: Primesight

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