To promote the 2012 Energizer Night Run in Cologne, Germany, we invited users to help Lars, a young but out of shape dude, to get back into shape. Over the course of a month users were able to donate 100 meter within an app on Facebook. Lars task was then to run all the donated meters before the beginning of the Night Run. If he failed to do so he would have to complete the Night Run wearing a pink ballerina dress.

Did he make it? He sure did...

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