Fall 2013 "Daisy's Girls"
Designer Kimberley Gordon describes, "It's amazing how we are approaching the 20s again, but for our generation. I was really inspired by this decade for the first time in my life. Generally, I'd found the subject a bit dull, but after re-reading The Great Gatsby I realized it really felt so Wildfox! Parties all the time, driving into town, spending money, falling in love, big mansions and gardens, the ocean, brewing your own alcohol, best friends and broken hearts...it's just so amazingly fun. It was all sparkle, true love, dancing, and champagne." She adds, "Many of the quotes from Gatsby were fitting for this particular collection, but this one in particular was the main inspiration for the four characters who appear in the campaign: 'In his blue gardens men and girls came and went like moths among the whisperings and the champagne and the stars.'"
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