Technology has transformed our reality until a point where there is no way back.
A new generation was born in a digital world in which the possibilities are expanding at an announced evolution.
That is 010 FORWARD, the universe created by x-presion in which new lifestyles and mindsets are reflected in an esthetical, smashing movement. A creative proposal for a very present future.
Hair, representing the fundamental axis, is scaling up to the art category. To achieve this impact we have worked with natural hair as if you would treat a textile, in order to give birth to the haute-couture of hair. The coloration is applied in the way of stamps inspired by Braille, in order to stitch the hair later on, in a handmade way, to forms designed especially for that purpose. The result is spectacular with unique headdress never seen before .
On the other hand, a fundamental element is the wardrobe created for the collection. The female forms are transformed by geometric volumes and shaped shoulder pads . Besides, the used materials are innovative, including fabrics made of plastics with transparencies and shiny elements to transmit an advanced elegance.
In an analogous matter, the scenery set created by LEDs contributes to a perfect atmosphere. These surroundings, which enwrap the individuals in light, transfer us to a place without limits, separated from space and time, where everything is possible. The experience is completed by the sensations provoked by the music. A soundtrack that, like the rest of the elements of the collection, was produced to recreate the high impact-universe of 010 FORWARD.